Digital displays have revolutionized the way we market and advertise products and services. With their ability to capture attention and convey messages in a dynamic and engaging way, digital displays have become a vital tool for businesses to reach their target audience. But what makes a successful digital display campaign? If you’re in need of corporate signage services in Sydney, there are many reputable companies that can provide customized solutions to meet your business needs. In this article, we’ll explore the favorite campaigns of digital display experts and what made them successful.

1. Coca-Cola’s “Share a Coke” Campaign

Coca-Cola’s “Share a Coke” campaign was a massive success and is often cited as one of the most successful digital display campaigns of all time. The campaign involved printing popular names on Coca-Cola bottles and cans, encouraging people to share a Coke with friends and family. The campaign was a hit, with consumers flocking to stores to find their name on a bottle or can. The campaign was so successful that it generated a 2.5% increase in Coca-Cola’s U.S. sales.

What Made It a Success: Coca-Cola’s “Share a Coke” campaign was successful because it was highly personalized, engaging, and shareable. By printing popular names on bottles and cans, Coca-Cola made the campaign feel personal and relatable. Consumers were encouraged to share photos of their personalized bottles and cans on social media, which helped to spread the word and generate buzz.

2. Old Spice’s “The Man Your Man Could Smell Like” Campaign

Old Spice’s “The Man Your Man Could Smell Like” campaign was a huge success and helped to transform the Old Spice brand from a product that was associated with older men to a product that was trendy and relevant to younger men. The campaign featured a series of humorous commercials that showcased the brand’s products in a fun and engaging way.

What Made It a Success: The Old Spice campaign was successful because it was highly entertaining, engaging, and shareable. The commercials were humorous and memorable, which helped to generate buzz and keep the brand top-of-mind. The campaign was also highly targeted, with the commercials specifically aimed at a younger demographic, which helped to expand the brand’s reach.

3. Apple’s “Shot on iPhone” Campaign

Apple’s “Shot on iPhone” campaign is a great example of how to showcase a product’s features in a creative and engaging way. The campaign featured a series of user-generated photos and videos that were shot on the iPhone, demonstrating the device’s camera capabilities.

What Made It a Success: Apple’s “Shot on iPhone” campaign was successful because it showcased the product’s features in a creative and engaging way. By featuring user-generated content, Apple was able to showcase the iPhone’s camera capabilities in a way that felt authentic and relatable. The campaign was also highly shareable, with users encouraged to share their own photos and videos on social media using the #ShotoniPhone hashtag.

4. Nike’s “Just Do It” Campaign

Nike’s “Just Do It” campaign is one of the most iconic digital display campaigns of all time. The campaign has been running since 1988 and has featured a number of high-profile athletes, including Michael Jordan, LeBron James, and Serena Williams.

What Made It a Success: Nike’s “Just Do It” campaign was successful because it was highly motivational and inspiring. The campaign encouraged consumers to push themselves to be their best, regardless of their athletic ability. The campaign was also highly targeted, with the brand specifically targeting athletes and sports enthusiasts.

5. Airbnb’s “We Accept” Campaign

Airbnb’s “We Accept” campaign was launched in response to discrimination on the platform. The campaign featured a powerful video that showcased the brand’s commitment to diversity and inclusivity.