Technical SEO Issues Faced by Central Coast Businesses

The Central Coast is currently a business hub, and one can expect it to retain that spot for a longer time. The COVID-19 pandemic was tough as it brought a tremendous rate of unemployment. The Central Coast, however, managed to keep its unemployment rate within 5.1% as per the recent data available. The credit goes to the diversity offered by the region. It is connected globally through the Port of Newcastle, Port Botany, and the Sydney International Airport, which helps companies in trade and business. 

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Search Engine Optimization or SEO helps businesses on the Central Coast to thrive in the industry. The economic significance that a company on the Central Coast gets from SEO is the better amount of return on investment. The lack of attention on the usage of SEO and its technical aspects can have significant adverse effects. In this article, we will talk about the five major technical SEO issues that a business on the Central Coast may face.

Technical SEO Issues

1.   Device compatibility

Getting your business website designed is nearly 50% of the work done. The other portion of the work lies in how compatible that website is. The compatibility deals with the look that a website presents to visitors on devices like a desktop, laptop, mobile, tablet, or television. 

Mobile, for one, has outweighed the desktop in the last decade. Understanding this trend, many search engines have developed algorithms to rank a website based on how they appear on mobile screens. Any minor flaw would reduce the rank of your Central Coast business website, and visitors may not return. The top bar, for example, must be summarized when a visitor views the website on their mobile.

2.   Redirects

Generating organic traffic on every web page is a continuous process. There are two things that must be considered. The first is that the webpage where a visitor is being redirected must be active. The appearance of an error, like “this page does not exist,” can create a wrong impression. Search Engines study this aspect and rank a website accordingly. 

The other point is having a connection between the webpages. Suppose a visitor is on a webpage reading about cryptocurrency. In that case, they must not be redirected to a webpage that talks about dating. Redirecting the visitor to a webpage that talks about investment would be much better.

3.   XML sitemaps

Like every Central Coast tourist seeking a map before venturing out on a trip, a visitor seeks easy navigation on a website. The sitemaps remain useful for every visit, but the first visit carries higher importance. A search engine can rank a website only if it understands the content and where it is placed. 

Search engines don’t expect visitors to navigate smoothly on a website if it could not navigate itself smoothly. Without the presence of a sitemap, a search engine would find it difficult to review the navigation process and drop your website’s rank. Many tools are available on the internet that let a developer or a person build a sitemap. Exploring them would be highly recommended.

4.   Duplication

The step to check content plagiarism remains unchecked under the impression that it would naturally be unique since a human has written it. The probability of the content written by anyone matching with the content that someone has already written is very high. 

The published content getting matched with another website dilutes the equity of a link. In other words, the website loses its uniqueness, and search engines don’t recommend it to other visitors. People who rely on uploading their content on a website are harmed more than anyone else. Duplication reduces the number of visitors. Since brands demand a high number of visitors, and most of them seek plagiarism reports, the opportunity to earn money from the content goes into the drain.

5.   Page speed

The point speaks for itself. Imagine a scenario where you have shopped at a grocery store for 3-4 items and are looking to check out quickly as you barely have a few items to get scanned. When this does not happen, you vent out your frustration at the payment counter.

Similarly, a visitor who seeks to connect with a brand or wants to know about a product or service expects faster access to the web page. Slower loading speeds frustrate the visitor, who then abandons the website and visits a competitor’s website.

Final Words

As all the businesses on the Central Coast look to conduct their business online, the above-mentioned technical issues related to SEO must be reviewed and resolved for better results. Ultimately, your website must present only relevant content that your target audience is looking for as quickly as possible to grab eyeballs and generate leads.

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